Tucked inside the West Edmonton Mall, lives are being quietly changed—not with sales, but with compassion, conversation, and the power of the gospel.
The Lovedmonton Chapel is a ministry planted right in the heart of West Edmonton Mall (WEM), a place visited by more than 30 million people each year!
“This is an outreach community,” Braden explains. “Our goal is to be a storefront to the gospel in WEM. We want to be a place where the gospel can be spread in the mall.”
From youth with nowhere else to go to curious tourists, the chapel ministers to a wide range of people. Open every day of the week and weekend, the team also offers coffee, prayer, and encouragement to employees who work in the mall. But this unique mission field also presents challenges—especially engaging passersby in meaningful, faith-centred conversations.
That’s where the Discovery Series display comes in.
“The thing that I like about the display is that it’s topical, so if you’re in the middle of someone going through anxiety or depression, you can send them home not just with a conversation but a practical resource too.”
– Braden from Lovedmonton
The display has become an impactful ministry tool inside the chapel, serving as both a resource and a pulse check on the spiritual needs within the mall. Booklets on anxiety, depression, and anger are picked up the most—often restocked because they are snapped up quickly.
“It’s really helpful for tracking what the mall is sensing at the time,” Braden notes. “I can even tailor our youth lessons to what people are gravitating toward.”
The chapel space, which resembles a coffee shop, offers a space for youth who come to the mall simply because they have nowhere else to go. Music, games, snacks, Bible studies, and genuine conversations pave the way for gospel encounters.
Braden’s vision is simple: to meet people where they’re at. “Because it’s not a big pressure thing, you can say, ‘Do any of these interest you?’ instead of saying ‘you really need this one.’” He trusts the Holy Spirit will do the rest.
In a place where faith isn’t expected, Lovedmonton Chapel is making the hope of Jesus not just visible—but accessible, one visitor at a time.
Braden from the Lovedmonton Chapel is a volunteer Ministry Ambassador for Our Daily Bread Ministries Canada. That means he is approved by the chapel leadership to serve as a connection point between his ministry and ours. It helps Lovedmonton figure out what resources we have and how we can help.
Consider becoming an Ambassador for your church or organization today!
