Once upon a time. Those four words just might be among the most powerful in the entire world. Some of my earliest memories as a boy contain a variation on that potent phrase. My mother came home one day with a large, hardcover illustrated edition of biblical stories—My Good Shepherd Bible Story Book. Every evening before lights-out, my brother and I would sit expectantly as she read to us of a time long ago filled with interesting people and the God who loved them. Those stories became a lens for how we looked at the great big world.

The undisputed greatest storyteller ever? Jesus of Nazareth. He knew we all carry inside us an innate love for stories, so that was the medium He consistently used to communicate His good news: Once upon a time there was a man who scattered “seed on the ground” (Mark 4:26). Once upon a time there was “a mustard seed” (v. 31), and on and on. Mark’s gospel clearly indicates that Jesus used stories in His interactions with everyday people (v. 34) as a way to help them see the world more clearly and understand more thoroughly the God who loved them.

That’s wise to remember as we desire to share with others God’s good news of mercy and grace. The use of story is almost impossible to resist.